Monthly Archives: July 2019

Tomorrow’s Most In-Demand Skills

26 Friday Jul 2019

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The future of work belongs to those who possess emotional and social skills.

In the Artificial Intelligence abundant world of tomorrow, where technology will do much of the heavy lifting, the human ability to deliver compassion and empathy will become much more valuable. While the technical hard skills will remain important, people’s emotional intelligence will take on new significance.

“The Industrial Revolution required muscle from its workers. The Information Age traded muscle for mental capacity. The future will require workers to be emotionally intelligent.”

Emotional intelligence is this capacity to be aware of, control, and express one’s emotions, and to handle interpersonal relationships judiciously and empathetically.

As the world fills with more sophisticated Artificial Intelligence and omnipresent technology, human skills such as compassion and empathy will define the competitive edge of workers and entire organizations.

Today, the significance of developing and applying social and emotional skills is growing exponentially. Employers are not looking for the same level of deep knowledge and technical skill as they did in the past. In fact, most of them are now saying they are more and more open to accepting non-traditional candidates holding strong social and emotional skills rather than a four-year college degree.

In today’s world, hard skills have a short shelf life, but strengthening your social and emotional skills will never go out of style.

JMD

JMDSystemics

https://www.bunkumless.com/

Michel Ouellette / Joseph Michael Dennis, is a former attorney, a Trial Scientist, a Crisis & Reputation Management Expert, a Public Affairs & Corporate Communications Specialist, a Warrior for Common Sense and Free Speech.

Book a “FREE” Virtual Business / Situation Assessment Call with JMD

How To Get Good Press and Public Visibility

23 Tuesday Jul 2019

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Start with paying attention to the news and the reporters who cover it.

Getting in the news is always an important part of your public relations goals and business marketing strategy. To achieve this goal, you need to either have news to pitch to reporter or be ready to inject yourself into news stories. These are the only two ways to get the good press you want.

1.- Be the News

When you have news that will interest reporters and their audience, make plans to share that news with them.

Think press releases and social media posts.

When you and your company accomplish new and exciting things, either launching new products, hiring awesome people, winning awards, solving problems, making your community a better place, you have to let reporters who cover your industry know all about it. Think about inviting reporters to your next community service event or to your office for coffee or out to lunch to chat. Pitch them your story idea or tell them why they should write about yourself, your business or company. Reporters are always looking for good stories and smart people to write about.

2.- Be the News Source

Reporters are always looking for smart sources.

Getting a reporter to write about yourself, your business, your company in an exclusive profile is a huge coup but this is not the only way to land some good press. Another way is to pay attention to local, national and international news stories and look for opportunities to be included in them as an expert source.

JMD

JMDSystemics

https://www.bunkumless.com/

Michel Ouellette / Joseph Michael Dennis, is a former attorney, a Trial Scientist, a Crisis & Reputation Management Expert, a Public Affairs & Corporate Communications Specialist, a Warrior for Common Sense and Free Speech.

Book a “FREE” Virtual Business / Situation Assessment Call with JMD

Getting Things Done

19 Friday Jul 2019

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Creating to-do lists and constantly reshuffling them will not drive you anywhere. 

Instead of making your usual To-Do lists, actually do something.

Learn to trust your instinct.

JMD

JMDSystemics

https://www.bunkumless.com/

Michel Ouellette / Joseph Michael Dennis, is a former attorney, a Trial Scientist, a Crisis & Reputation Management Expert, a Public Affairs & Corporate Communications Specialist, a Warrior for Common Sense and Free Speech.

Book a “FREE” Virtual Business / Situation Assessment Call with JMD

Stop Dreaming!

18 Thursday Jul 2019

Posted by in Crisis and Reputation Management

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Always guard your reputation, even with your life

In your quest for success and power, when you are first establishing it or restoring it, a good reputation, especially one of honesty, is a treasure to be carefully collected and protected. You must strictly defend and protect it; anticipating all eventual possible attacks, either from your rivals or enemies, safeguarding your reputation shall become your main priority.

Once your reputation is established and solid, just make sure not to let yourself get angry or defensive at any possible slanderous comments of your rivals or enemies. That would only reveal your insecurity, not confidence in your reputation. Instead, take the high road, maintain your position, ignore the slanderous and malicious attack and whatever you do, always make sure to never appear desperate in your self-defense.

On the other hand, while displaying self-confidence by taking the high road, this does not mean that you cannot retaliate. An attack on another man’s reputation will always prove to be an effective and potent weapon, particularly when you have less power than your enemy or rival does. Such a more powerful rival or enemy will always have much more to lose than you in a reputation battle. Your own thus-far-small reputation gives your rival or enemy a very small target when he tries to return the fire.

Before going after a more powerful rival or enemy, just make sure to understand and remember this: If you decide to retaliate, this approach must be practiced with skill; you must not seem to engage in petty vengeance. If you do not break your rival’s or enemy’s reputation cleverly, more than often, you may inadvertently ruin your own. Never go too far in attacks like these, for that will draw more attention to your own vengefulness than to the person or business you are slandering.

When your own reputation is firmly established, never use retaliation as a weapon or an answer to the slanderous or libelous attacks of your rivals and enemies. Instead, take the high road and use subtler tactics, such as satire and ridicule, to weaken your opponent, disperse the slanderous and defamatory, while making you out as a charming rogue.

Understand and always remember this: Today, whatever you do or intend to do, a good reputation is critical; appearances are critical and by not caring about how you are perceived, you let others decide this for you. Today more than ever, since we must live in society and must depend on the opinions of others and there is nothing to be gained by neglecting your reputation.

Whatever the situation or the circumstances, whatever you do or intend to do, be the master of your own fate: always make sure to maintain and guard your reputation with your life.

JMD

JMDSystemics

https://www.bunkumless.com/

Michel Ouellette / Joseph Michael Dennis, is a former attorney, a Trial Scientist, a Crisis & Reputation Management Expert, a Public Affairs & Corporate Communications Specialist, a Warrior for Common Sense and Free Speech.

Book a “FREE” Virtual Business / Situation Assessment Call with JMD

Whatever You Do, Building Your Reputational Capital Is always a Must

17 Wednesday Jul 2019

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In an increasingly crowded market, how can you stand apart and distinguish yourself? The answer: Building Reputational Capital.

What is reputational capital?

Reputational capital is the sum of how both your customers and employees perceive yourself and your business. It is a measure of your actions, their outcomes and how willing someone is to trust or help you.

“The best way to view reputational capital is as if it is a real-world currency.”

The best way to view reputational capital is as if it is a real-world currency.

Every positive action you take, every promise kept and every satisfied customer increases the value of your reputational capital. Conversely, every angry customer, broken promise and bad move you make depletes your reputational capital. Thus, as a business owner, you need to jealously guard and constantly build upon your reputational capital.

The more you develop this reputational capital, the more you will stand out and the more likely you are to build a successful business.

“A business with strong reputational capital is much better suited to weather a crisis or blatant mistake.”

Building reputational capital is a process that takes time. It does not happen overnight. Building a good reputation takes years, but it is worth the effort.

Conversely, while it may take years to accumulate a fair amount of reputational capital, there are some things you can do to hasten the process.

Behave ethically

Behaving ethically is a rule that should go without saying.

Acting ethically is both the morally correct thing to do and good for business. No one wants to work with a company that lies and steals. No one wants to work with people who cheat and behave opportunistically. No customer wants to purchase goods and services from a company that cheats its customers.

Deliver on your promises

It is not enough to simply behave ethically. One must also be able to deliver on their promises.

You can have the best products and services but if people do not get what they expect from you, it does not matter. Your brand needs to follow-through with everything it promises.

Every fulfilled promise represents a little bit more trust from your customers, and every broken promise takes away from your credibility and reputation.

“Establishing yourself as thought leader is one of the most effective ways to build your reputational capital.”

Establish thought leadership

Establishing yourself as thought leader is one of the most effective ways to build your reputational capital. Becoming a thought leader means that your peers and customers regard you as an expert in your field. Your voice is respected and your opinions matter.

One way to establish thought leadership is by interacting with your business community by writing articles and blog posts about your area of expertise. The more you get your voice out there, the more people will start to listen to you.

“Good business reputations are earned, not given.”

Although it takes time to build up reputational capital, time is not always on your side.

It is paramount that, as an entrepreneur, you take concerted steps towards building your reputation. Creating a strong and reliable reputation is an attainable goal for almost anyone willing to put in the time and effort.

JMD

JMDSystemics

https://www.bunkumless.com/

Michel Ouellette / Joseph Michael Dennis, is a former attorney, a Trial Scientist, a Crisis & Reputation Management Expert, a Public Affairs & Corporate Communications Specialist, a Warrior for Common Sense and Free Speech.

Book a “FREE” Virtual Business / Situation Assessment Call with JMD