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Monthly Archives: January 2017

Sustainability and Social Issues Attract Customers

25 Wednesday Jan 2017

Posted by JMD Live Online Business Consulting in General

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Branding, Marketing, Social issues, Sustainability

sustainability

Consumers want to feel good about the companies they buy from. What is your company doing to help that happen?

Informed consumers want more than the latest fashions, technologies and entertainment options: They are also concerned about environmental issues, fair trade and social equality. They want to purchase their goods and services from companies responsive to these issues.

This connection between economic and social choices provides entrepreneurs with great marketing opportunities, and there are at least five reasons why adding a focus on sustainability or other social issues will help you expand your customer base.

1. Rational versus emotional

People believe their purchasing decisions are based on rational choices, but most consumers decide what to buy and whom to buy it from, based on their emotions. Hot-button issues such as deforestation or hunger in the developing world can become marketing tools Most consumers seek an emotional connection and want to feel good about how they spend their money. Marketing the actions your company takes to respond to selected hot-button issues provides that feel-good experience for your customers, which can translate into an emotional connection with your business.

2. Cause-based spending

Some consumers are passionate about various causes. These people choose to purchase products from companies that support their causes or oppose the same things they do, such as animal cruelty and genetically modified foods. Cause-based spending can have a significant impact on small businesses. When faced with the option of purchasing two products of equal quality, 90 percent of U.S. shoppers choose to purchase the cause-branded product or buy from a cause-branded company.

3. Hot-button topics

These topics often arise from a trending news story, health issue or social challenge, and you can use these issues to effectively and tactfully promote your products or services. You can capitalize on public policy issues by using marketing tools that promote your commitment in a variety of ways. Sustainable practices, for example, save you money, and you can pass those savings along to customers.

3. Education as entertainment

Marketing to environmental or social causes can also take the form of entertainment. Education as entertainment can be done with a simple but heartfelt video explaining why your company supports a particular cause and specifically how people who shop with you are participating in the process.

5. Social media trends

Whether it’s through Instagram or Twitter, trending topics on social media can help create targeted marketing and sales campaigns. You can integrate these issues with your current social media campaigns, such as reveal-based content and quizzes to increase target audience engagement. Use your platforms to inform, educate and connect with like-minded consumers on the causes or issues you support.

Bottom line

Cause-based marketing is an excellent opportunity to present your environmental, sustainable actions or social passion with your target audience. Your efforts will promote the issues you care about and your business. People who support specific causes are more likely to spend their money at businesses that share their interests. Use social media and other opportunities to educate and entertain people about your cause as well as your products and services.

JMD

Owner of Bunkumless.com and King Global Earth and Environmental Sciences Corporation, JMD, a former attorney, is a Columnist for The Futurist Daily News and editor of the Social and Political Blog JMDlive.com  Follow JMD @ jmdlive

For the full text of this article: https://www.entrepreneur.com/article/287301

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Sustainability and Social Issues Attract Customers

25 Wednesday Jan 2017

Posted by JMD Live Online Business Consulting in General

≈ Leave a comment

Tags

Branding, Marketing, Social issues, Sustainability

sustainability

Consumers want to feel good about the companies they buy from. What is your company doing to help that happen?

Informed consumers want more than the latest fashions, technologies and entertainment options: They are also concerned about environmental issues, fair trade and social equality. They want to purchase their goods and services from companies responsive to these issues.

This connection between economic and social choices provides entrepreneurs with great marketing opportunities, and there are at least five reasons why adding a focus on sustainability or other social issues will help you expand your customer base.

1. Rational versus emotional

People believe their purchasing decisions are based on rational choices, but most consumers decide what to buy and whom to buy it from, based on their emotions. Hot-button issues such as deforestation or hunger in the developing world can become marketing tools Most consumers seek an emotional connection and want to feel good about how they spend their money. Marketing the actions your company takes to respond to selected hot-button issues provides that feel-good experience for your customers, which can translate into an emotional connection with your business.

2. Cause-based spending

Some consumers are passionate about various causes. These people choose to purchase products from companies that support their causes or oppose the same things they do, such as animal cruelty and genetically modified foods. Cause-based spending can have a significant impact on small businesses. When faced with the option of purchasing two products of equal quality, 90 percent of U.S. shoppers choose to purchase the cause-branded product or buy from a cause-branded company.

3. Hot-button topics

These topics often arise from a trending news story, health issue or social challenge, and you can use these issues to effectively and tactfully promote your products or services. You can capitalize on public policy issues by using marketing tools that promote your commitment in a variety of ways. Sustainable practices, for example, save you money, and you can pass those savings along to customers.

3. Education as entertainment

Marketing to environmental or social causes can also take the form of entertainment. Education as entertainment can be done with a simple but heartfelt video explaining why your company supports a particular cause and specifically how people who shop with you are participating in the process.

5. Social media trends

Whether it’s through Instagram or Twitter, trending topics on social media can help create targeted marketing and sales campaigns. You can integrate these issues with your current social media campaigns, such as reveal-based content and quizzes to increase target audience engagement. Use your platforms to inform, educate and connect with like-minded consumers on the causes or issues you support.

Bottom line

Cause-based marketing is an excellent opportunity to present your environmental, sustainable actions or social passion with your target audience. Your efforts will promote the issues you care about and your business. People who support specific causes are more likely to spend their money at businesses that share their interests. Use social media and other opportunities to educate and entertain people about your cause as well as your products and services.

JMD

Owner of Bunkumless.com and King Global Earth and Environmental Sciences Corporation, JMD, a former attorney, is a Columnist for The Futurist Daily News and editor of the Social and Political Blog JMDlive.com  Follow JMD @ jmdlive

For the full text of this article: https://www.entrepreneur.com/article/287301

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Stir up waters

12 Thursday Jan 2017

Posted by JMD Live Online Business Consulting in General

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Anger and emotions, Composure, Dignity, Empowerment, Re-creating Yourself, Re-inventing yourself

composure

In adversity, always maintain your composure and dignity

Anger and emotion are strategically counterproductive. You must always stay calm and objective. But if you can make your enemies and rivals angry while staying calm yourself, you gain a decided advantage. Put your rivals and enemies off-balance: Find their chink in their vanity through which you can rattle them and you hold the strings.

If possible, no animosity should be felt for anyone. To speak angrily to a person, to show your hatred by what you say or by the way you look, is an unnecessary, dangerous, foolish, ridiculous, vulgar proceeding. Anger or hatred should never be shown otherwise than in what you do; and feelings will be all the more effective in action, in so far as you avoid the exhibition of them in any other way.

Maintain composure and dignity

What a pity it is to see a great man display such bad manners. This is the problem with the angry response. At first it may strike fear and terror, but only in some, and as the days pass and the storm clears, other responses emerge, embarrassment and uneasiness about the shouter’s capacity for going out of control, and resentment of what has been said. Losing your temper, you always make unfair and exaggerated accusations.

To show your frustration is to show that you have lost your power to shape events; it is the helpless action of the child who resorts to a hysterical fit to get his way. The successful and powerful never reveal this kind of weakness. Tantrums neither intimidate nor inspire loyalty. They only create doubts and uneasiness about your power. Exposing your weakness, these stormy eruptions often herald a fall.

Maintain control

You want to expose your rivals and enemies, draw them out, get under their skin and push them into action before they are ready. Always see several moves ahead, think everything out ahead making sure the actions of your rivals and enemies will come to nothing, and that you can use these actions against them.

When the waters are still, your opponents have the time and space to plot actions that they will initiate and control. So, stir the waters, force the fish to the surface, get your rivals and enemies to act before they are ready, steal the initiative. The best way to do this is to play on uncontrollable emotions such as pride, vanity, love and hate. The angrier your enemies and rivals become, the less control they have.

Avoid looking ridiculous

Never launch an army out of anger, never start a war out of wrath; angry people usually end up looking ridiculous, for their response seems out of proportion to what occasioned it. They have taken things too seriously, exaggerating the hurt or insult that has been done to them. They are so sensitive to slight that it becomes comical how much they take personally. More comical still is their belief that their outbursts signify power. Understand this: Petulance is not power; it is a sign of helplessness. People may temporarily be cowed by your tantrums, but in the end, they lose respect for you. They also realize they can easily undermine you, that they can easily undermine anyone with so little self-control.

The answer, however, is not to repress our angry or emotional responses. For repression drains us of energy and pushes us into strange behavior. Instead we have to change our perspective: We have to realize that nothing in the social realm, and in the game of success and power, is personal. If a person explodes with anger at you, you must remind yourself that it is not exclusively directed at you. The cause is much larger, goes way back in time, involves dozens of prior hurts, and is actually not worth the bother to understand. Instead of seeing it as a personal grudge, look at the emotional outburst as a disguised power move, and attempt to control or punish you cloaked in the form of hurt feelings and anger.

This shift of perspective will let you play the game of success and power with more clarity and energy. Instead of ever reacting, and becoming ensnared in people’s emotions, you will turn their loss of control to your advantage: You keep your head while they are losing theirs.

Anger only cuts off our options, and the powerful and successful cannot thrive without options. Once you train yourself not to take matters personally, and to control your emotional responses, you will have placed yourself in a position of tremendous power: Now you can play with emotional responses of other people. Stir the insecure into action by impugning their manhood, and by dangling the prospect of an easy victory before their faces. Reveal an apparent weakness to lure your enemies and rivals into action. Then you can beat them with ease. With the arrogant too you can appear weaker than you are, taunting them into a rash action.

In the face of a hot-headed enemy or rival, an excellent response is often no response. Nothing is as infuriating as a man who keeps his cool while others are losing theirs. If it will work to your advantage to unsettle people, affect the aristocratic, bored pose, neither mocking nor triumphant but simply indifferent. This will light their fuse. When they embarrass themselves with a temper tantrum, you will have gained several victories, one of them being that in the face of their childishness you have maintained your dignity and composure.

Study the enemy beforehand

When playing with people’s emotions you have to be careful. Study the enemy beforehand: Some fish are best left at the bottom of the pond. You can bait the powerful and get them to commit and divide their forces, but test the waters first. Find the gap in their strength. If there is no gap, if they are impossibly strong, you have nothing to gain and everything to lose by provoking them. Choose carefully whom you bait, and never stir up the sharks.

Understand and remember: There are times when a well-timed burst of anger can do you good, but your anger must be manufactured and under your control. Then you can determine exactly how and on whom it will fall. Never stir up reactions that will work against you in the long run. Use your thunderbolts rarely, to make them the more intimidating and meaningful. Whether purposefully staged or not, if your outburst come too often, they will lose their power.

JMD

Owner of Bunkumless.com and King Global Earth and Environmental Sciences Corporation, JMD, a former attorney, is a Columnist for The Futurist Daily News and editor of the Social and Political Blog JMDlive.com  Follow JMD @ jmdlive

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Think as you like but behave like others

11 Wednesday Jan 2017

Posted by JMD Live Online Business Consulting in General

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Re-creating Yourself, Re-inventing yourself, Stand out in the crowd

blending

Blend in and nurture the common touch

If you make a show of going against the times, flaunting your unconventional ideas and unorthodox ways, people will think that you only want attention and that you look down upon them. They will find a way to punish you for making them feel inferior. It is far safer to blend in and nurture the common touch. Share your originality only with tolerant friends and those who are sure to appreciate your uniqueness.

It is easy to run into danger by trying to swim against the stream. Disagreement is regarded as offensive because it is a condemnation of the views of others. Truth is for the few, error is as casual as it is vulgar. The wise man avoids being contradicted as sedulously as he avoids contradicting. Thought is free; it cannot and should not be coerced. Retire in the sanctuary of your silence and if you sometimes allow yourself to break it, do so under the aegis of a discreet few. He lives well who conceals himself well.

Wise men are like coffers with double bottoms: Which when others look into being opened, they see not all that they hold. Never combat any man’s opinion; for you would never have done setting him right upon all the absurd things that he believes. Avoid correcting people’s mistakes in conversation, however good your intentions may be; for it is easy to offend people, and difficult, if not impossible to mend them. If you feel irritated by the absurd remarks of whoever you are talking with, just walk away.

Never discuss with the fool

Do not give dogs what is holy; and do not throw your pearls before swine, lest they trample them under foot and turn to attack you. The herd shuns the black sheep, uncertain whether or not it belongs with them. So it straggles behind, or wanders away from the herd, where it is cornered by wolves and promptly devoured. Stay with the herd, there is safety in numbers. Keep your differences in your thoughts and not in your fleece.

It is inevitable in society that certain values and customs lose contact with their original motives and become oppressive. And there will always be those who rebel against such oppression, harboring ideas far ahead of their time. However, there is no point in making a display of your dangerous ideas if they only bring you suffering and persecution. Martyrdom serves no purpose, better to live onion an oppressive world, even to thrive in it. Meanwhile, find a way to express your ideas subtly for those who understand you. Laying your pearls before swine only bring you trouble.

People who flaunt their infatuation with different values and cultures are expressing a disdain and contempt for their own. They are using the outward appearance of the unknown and the exotic to separate themselves from the common folk who unquestioningly follow the local customs and laws. Their need to show their difference often makes them disliked by the people whose beliefs they challenge. Measure and moderate your desire to show your difference.

Do not renounce your beliefs, disguise their outward appearance

In the face of oppression and persecution, it is foolish to openly and directly express your ideas. In the face of awesome persecution, it is always better to disguise your beliefs and ideas while insinuating them at the same time: You pretend to disagree with dangerous beliefs and ideas, but in the course of your disagreement, you give those beliefs and ideas expression and exposure. You seem to conform to the prevailing orthodoxy, but those who know you will understand the irony involved.

We all tell lies and hide our true feelings, for complete free expression is a social impossibility. From an early age we learn to conceal our thoughts, telling the prickly and insecure what we know they want to hear, watching carefully lest we offend them. For most of us this is natural; there are ideas and values that most people accept, and it is pointless to argue. There are people, however, like me, who see such restraints as an intolerable infringement on their freedom, and who often have the temptation to prove the superiority of their values, ideas and beliefs. In the end, though, their arguments convince only a few and offend a great deal more.

Wise and clever people learn early on that they can display conventional behavior and mouth conventional ideas without having to believe in them. The power you gain from blending in is that of being left alone to have the thoughts you want to have, and to express them to the people you want to express them to, without suffering isolation or ostracism. Once you have established yourself in a position of power, you can, then, try to convince a wider circle of the correctness of your ideas.

Play the clever fox, be all things to all people

In society, outward appearances are what matter. Make a show of blending in, even going so far as to be the most zealous advocate of the prevailing orthodoxy. If you stick to conventional appearances in public, few will believe you think differently in private. Your outward conformity will give you the freedom to work unhindered, without having to change your thinking. Not only do people of power avoid the offences, they also learn to play the clever fox and feign the common touch.

You want to achieve success and power! Re-invent yourself, re-create yourself: Overcome your natural aristocratic stance to cultivate a familiarity with the common man; express your familiarity in little gestures, often symbolic, to show the people that you share popular values, despite your different status, values and ideas. When you go in society, leave behind your own ideas and values, and put on the mask that is most appropriate for the group in which you find yourself. People will swallow the bait because it flatters them to believe that you share their ideas.

Understand this: The only time it is worth standing out is when you already stand out, when you have achieved an unshakable position of power and you no longer have to observe the protocols and niceties of others. Whatever you do, remember: The truth is that, even when you attain the heights of success and power, you would, often, be better off at least affecting the common touch, for at some point you may need popular support.

Finally, there is always a place in this world for the gadfly, the person who successfully defies custom and mocks what has grown lifeless in culture. One may achieve considerable social power in making it clear that he disdains the usual ways of doing things. Just be careful: Even if your audience, people are expecting you to insult them and welcome it, this is still a dangerous game; without the ability to amuse and delight, your barbs will simply offend people and possibly destroy you.

JMD

Owner of Bunkumless.com and King Global Earth and Environmental Sciences Corporation, JMD, a former attorney, is a Columnist for The Futurist Daily News and editor of the Social and Political Blog JMDlive.com  Follow JMD @ jmdlive

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Are you spending your time wisely?

10 Tuesday Jan 2017

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Re-creating Yourself, Re-inventing yourself

Kakiste dans la course électorale

Run your own race

 

In a world where everybody’s lives are a perpetual display of accolades, achievements, and accomplishments, it’s easy to continually compare yourself to other people.

Nobody ever won a race by looking sideways

Stopped reading people’s income reports, blog posts about tactics and start to do your work.

Start to run your own race

Comparing yourself to people who have more is not going to turn you into one of them. We all have a unique destiny in this world. And running your own race is a great way ensure the realization of that destiny and live a much richer and rewarding life.

JMD

Owner of Bunkumless.com and King Global Earth and Environmental Sciences Corporation, JMD, a former attorney, is a Columnist for The Futurist Daily News and editor of the Social and Political Blog JMDlive.com  Follow JMD @ jmdlive

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The simpler the spectacle the better

10 Tuesday Jan 2017

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Branding, Empowerment, Images and symbols, Re-creating Yourself, Re-inventing yourself

spectacular-lady_gaga

Create compelling spectacles

When re-creating yourself, re-inventing yourself, create compelling spectacles, striking imagery and grand symbolic gestures to create this aura of power to which everyone will respond. Stage spectacles, full of arresting visuals and radiant symbols that will heighten your presence for those around you. Dazzled by appearances, no one will notice what you are really doing.

Human nature is such that people do not always want words, or rational explanations, or demonstrations of the powers of science; they want an immediate appeal to their emotions. Give them that and they will do the rest. The simpler the spectacle the better. Understand and remember this: Your search for success and power depends on shortcuts. You must always circumvent people’s suspicions, their perverse desire to resist your will.

Images are an extremely effective shortcut: Bypassing the head, the seat of doubt and resistance, they aim straight for the heart. Overwhelming the eyes, they, they create powerful associations, bringing people together and stirring their emotions. Symbols and images, like colors, are very potent weapons.

Weave visual clues into an encompassing gestalt to establish a trademark that will set you apart. Then, take the game further: Find an image or symbol from the past that will neatly fit your situation, and put it on your shoulders. It will make you seem larger than life.

Short-circuit the labyrinth of words

Using words to lead your case is risky business: Words are dangerous instruments, and often go astray. The words people use to persuade us virtually invite us to reflect on them with words of our own; we null them over, and often end up believing the opposite of what they say. It also happens that words offend us, stirring up associations unintended by the speaker. The visual, on the other hand, short-circuits the labyrinth of words. It strikes with an emotional power and immediacy that leave no gaps for reflection and doubt. It leaps right over rational, reasonable thoughts.

Understand this: Words put you on the defensive. If you have to explain yourself your power is already in question. The image, on the other hand, imposes itself as given. It discourages questions, creates forceful associations, resists unintended interpretations, communicates instantly, and forges bonds that transcend social differences. Words stir up arguments and divisions; images bring people together. They are the quintessential instruments of success and power.

The symbol has the same force, whether it is visual or a verbal description of something visual. The symbolic object stands for something else, something abstract. The abstract concept, patriotism, courage, love, is full of emotional and powerful associations. The symbol is a shortcut of expression, containing dozens of meanings in one simple phrase or object. The symbol contains untold power.

Never neglect the way you arrange things visually

The first step in using symbols and images is to understand the primacy of sight among the senses. In the past, it has been argued, sight and the other senses operated on a relatively equal plane. Today, the visual has come to dominate the others, and is the sense we most depend on and trust.

Never neglect the way you arrange things visually. Factors like color, have enormous symbolic resonance. The visual contains great emotional power. Find and associate yourself with the images and symbols that will communicate in this immediate way today, and you will have untold power.

Most effective of all is a new combination, a fusion of images and symbols that have not been seen together before, but that through their association clearly demonstrate your new idea or message. The creation of new images and symbols out of old ones in this way has a poetic effect; viewers’ associations run rampant, giving them a sense of participation.

Visual images often appear in sequence, and the order in which they appear creates a symbol. The first to appear symbolizes power; the image at the center seems to have central importance. The idea is to give yourself an aura, a stature that your normal banal appearance simply will not create.

The best way to use images and symbols is to organize them into a grand spectacle that awes people and distracts them from unpleasant realities. This is easy to do: People love what is grand, spectacular, and larger than life. Appeal to their emotions and they will flock to your spectacle in hordes. The visual is the easiest route to their hearts.

People are always impressed by the superficial appearance of things.

JMD

Owner of Bunkumless.com and King Global Earth and Environmental Sciences Corporation, JMD, a former attorney, is a Columnist for The Futurist Daily News and editor of the Social and Political Blog JMDlive.com  Follow JMD @ jmdlive

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Disdain things you cannot have

09 Monday Jan 2017

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Contempt, Disdain, Disdain things you cannot have, Leave your mistakes alone

disdain

Contempt is the prerogative of the powerful

By acknowledging a petty problem, you give it existence and credibility. The more attention you pay a rival, an opponent, an enemy, the stronger you make him; and a small mistake is often made worse and more visible when you try to fix it. It is sometimes best to leave things alone. If there is something you want but cannot have, show contempt for it. The less interest you reveal, the more superior you seem.

You choose to let things bother you. You can just as easily choose not to notice the irritating, to consider the matter trivial and unworthy of your interest. That is the powerful move. What you do not react to cannot drag you down in a futile engagement. If you waste time and energy in futile engagement, in such entanglements, it is your own fault. Learn to play the card of disdain and turn your back on what cannot harm you in the long run.

Many things which seemed important at time turn out to be of no account when they are ignored. Playing the card of contempt is immensely powerful, for it lets you determine the conditions of your action and the conditions of a conflict. The war is waged on your terms. This is the ultimate power pause: you are the king, and you ignore what offends you.

Turn your back on what you want

Desire often creates paradoxical effects: The more you want something, the more you chase after it, the more it eludes you. The more interest you show, the more you repel the object of your desire. When you show too much interest, it makes people awkward, even fearful.

Uncontrollable desire makes you seem weak, unworthy, pathetic. You need to turn your back on what you want, show your contempt and disdain. This is the kind of response that will drive your rivals and opponents, your targets crazy. They will respond with a desire of their own, which is simply to have an effect on you, perhaps to possess you, perhaps to hurt you. If they want to possess you, you have successively completed the first step of seduction. If they want to hurt you, you have unsettled them and made them play by your rules.

Contempt is the prerogative of the king

Contempt is the prerogative of the powerful. Where his eyes turn, what he decides to see, is what has reality. What he ignores and turns his back on is as good as dead. This is the power you have when you play the card of contempt, periodically showing people that you can do without them.

If choosing to ignore enhances your power, it follows that the opposite approach, commitment and engagement, often weakens you. By paying undue attention to a puny rival, opponent or enemy, you look puny, and the longer it takes you to crush such an adversary, the larger the adversary seems. If you succeed in crushing the irritant, or even if you merely wound it, you create sympathy for the weaker side. Many people will naturally side with the “underdog”.

Leave your mistakes alone

It is always tempting to want to fix our mistakes, but the harder we try the worse we often make them. It is sometimes more politic to leave them alone.

Instead of inadvertently focusing attention on a problem, making it seem worse by publicizing how much concern and anxiety it is causing you, it is often wiser to play the contemptuous aristocrat, not deigning to acknowledge the problem’s existence.

There are several ways to execute this strategic move.

First, there is the “Sour-grapes” approach. If there is something you want but that you realize you cannot have, the worst thing you can do is draw attention to your disappointment by complaining about it. An infinitely more powerful strategy is to act as if it never really interested you in the first place.

Second, when you are attacked by an inferior, deflect people’s attention by making it clear that the attack has not even registered. Look away, or answer sweetly, showing how little the attack concerns you. Similarly, when you have committed a blunder, the best response is often to make less your mistake by treating it lightly.

Never snivel nor apologize, but signal your own worth and power by treating your mistakes or blunders with a touch of disdain. Just be careful, among equals this strategy may backfire: Your indifference could make you seem callous. But with a master or superior, if you act quickly and without great fuss, it can work to great effect: You bypass their angry response, save them the time and energy they would waste by brooding over it, and allow them the opportunity to display their own lack of pettiness publicly.

By making excuses and denials when we are caught in a mistake, a blunder, or a deception, we stir the waters and only make the situation worse. It is often wiser to play things the opposite way.

Understand and remember: The powerful responses to niggling, petty annoyances, and irritations are contempt and disdain. Never show that something has affected you, or that you are offended. That only shows you have acknowledged a problem.

Know how to play the card of contempt

You must always play the card of contempt with care and delicacy. Most small troubles will vanish on their own if you leave them be; but some will grow and fester unless you attend them. Ignore a person of inferior stature and the next time you look he has become a serious rival, and your contempt has made him vengeful as well.

Often, then, while you show contempt publicly you will also need to keep an eye on the problem privately, monitoring its status and making sure it goes away. Do not let it become a cancerous cell.

Develop the skill of sensing problems when they are still small and taking care of them before they become intractable. Learn to distinguish between the potentially disastrous and the middle irritating, the nuisance that will quietly go away on its own. In either case, though, never completely take your eye of it. As long as it is alive it can solder and spark into life.

JMD

Owner of Bunkumless.com and King Global Earth and Environmental Sciences Corporation, JMD, a former attorney, is a Columnist for The Futurist Daily News and editor of the Social and Political Blog JMDlive.com  Follow JMD @ jmdlive

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Master the art of timing

07 Saturday Jan 2017

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Innovation, Re-creating Yourself, Re-inventing yourself, Spirit of Times, Times, Timing

master-the-art-of-timing

Never be too precipitate where there is a possibility of danger

When re-creating yourself, re-inventing yourself, master the art of timing, never seem to be in a hurry. Hurrying betrays a lack of control over yourself, and over time. Always seem patient, as if you know that everything will come to you eventually. Become a detective of the right moment; sniff out the spirit of the times, the trends that will carry you to power. Learn to stand back when the time is not yet ripe, and to strike fiercely when it has reached fruition.

Perseverance is more effective than brute strength and there are many difficulties that cannot be overcome if you try to do everything at once, but which will yield if you master them little by little. The truth is that continuous effort is irresistible, for this is the way in which Time captures and subdues the greatest powers on earth. Time is a good friend and ally to those who use their intelligence to choose the right moment, but a most dangerous enemy to those who rush into action at the wrong one. One Time is right, the other wrong; success depends not on ratiocination but on timing and rhythm.

Never be too precipitate where there is a possibility of danger. Take due time to consider, before you risk an action that may be fatal. Let someone else make the experiment before you.

Play for time, recognize the spirit of the times

In a period of unprecedented turmoil, it becomes critical to recognize the spirit of the times. Always look two steps ahead, find the wave that will carry you to power and success, and ride on it. Always work with times, anticipate twists and turns, and never miss the boat. Sometimes the spirit of the times is obscure: Recognize it not by what is the loudest and most obvious in it, but by what lies hidden and dormant. Look forward to the future rather than holding on to the ruins of the past.

Recognizing the prevailing winds does not necessarily mean running with them. Any potent social moment creates a powerful reaction, and it is wise to anticipate what the reaction will be. Rather than ride the cresting wave of the moment, wait for the tide’s ebb to carry you back to success and power. Upon occasion, bet on the reaction that is brewing, and place yourself in the vanguard of it.

Without patience as your sword and shield, your timing will fail and you will inevitably find yourself a loser. When the times are against you, do not struggle, get emotional, or strike out rashly. Keep your cool and maintain a low profile, patiently building support among citizenry, the bulwark in your next rise to power. Whenever you find yourself in a weaker position, play for time, which will always be your ally if you are patient. Space we can recover, time never. Recognize the moment, then, to hide in the grasser slither under a rock, as well as the moment to bare your fangs and attack.

Time is an artificial concept that mankind has created to make the limitlessness of eternity and the universe more bearable. Since we have constructed the concept of time, we can mold it to some degree and play with it. The time of a child is long and slow with vast expanses; the time of an adult whizzes by frighteningly fast. Time, then, depends on perception, which we can willfully altered. And, once we control our emotional responses to events, time will move much more slowly. This altered way of dealing with things tends to lengthen our perception of future time, opens up possibilities that fear and anger close off, and allows us the patience that is the principal requirement in the art of timing.

There are three kind of time for us to deal with; each one presenting specific problems that we can solve with skill and practice. First there is “Long Time”: The drawn-out, years-long kind of time that must be managed with patience and gentle guidance. Our handling of long time should be mostly defensive: This is the art of not reacting impulsively, of waiting for opportunity. Next there is “Forced Time”: The short-term time that we can manipulate as an offensive weapon, upsetting the timing of our rivals and opponents. Finally, there is “End Time”, when a plan must be executed with speed and force.

Managing Long Time

Long time is to be managed with patience. When you force the pace out of fear and impatience, you create a nest of problems that require fixing, and you end up taking much longer than if you had taken your time. Hurriers may occasionally get there quicker, but new dangers arise, and they find themselves in constant crisis mode, fixing the problems that they themselves have created. Sometimes, not acting in the face of danger is your best move; you wait and deliberately slow down. As time passes, it will eventually present opportunities you had not imagined.

Waiting involves controlling not only your own emotions but those of these friendly people around you, who mistaking action for success and power, may try to push you into making rash moves. In your rivals and opponents, on the other hand, you can encourage the same mistake: If you let them rush headlong into trouble while you stand back and wait, you will soon find ripe moments to intervene and pick up the pieces. Better to stand patiently on the sidelines, even for many years, and then be in position to seize power when the time is right.

You do not deliberately slow time down to live longer, or to take more pleasure in the moment. You deliberately slow time to better play the game of power and success. First, when your mind is uncluttered by constant emergencies you will see further into the future. Second, you will be able to resist the baits that people dangle in front of you, and will keep yourself from becoming another impatient sucker. Third, you will have more room to be flexible. Opportunities will inevitably arise that you had not expected and would have missed have you forced the pace. Fourth, you will not move from one deal to the next without completing the first one. To build your power’s and success’s foundation can take years; make sure that the foundation is secure.

Finally, slowing time down gives you a perspective on the times we live in, letting you take a certain distance and putting you in a less emotionally charged position to see the shapes of things to come. Hurriers will often mistake surface phenomena for a real trend, seeing only what they want to see. How much better to see what is really happening, even if it is unpleasant or makes your task harder.

Forcing Time

The trick in forcing time is to upset the timing of others by making hem hurry, making them wait, making them abandon their own pace, to distort their perception of time. By upsetting the timing of your rivals and opponents while you stay patient, you open up time for yourself, which is half the game.

Making people wait is a powerful way of forcing time, as long as they do not figure out what you are up to. You control the clock, they linger in limbo, and rapidly come unglued, opening up opportunities for you to strike. The opposite strategy is also powerful: You make your rivals and opponents hurry. Start off your dealings with them slowly, then suddenly apply pressure, making them feel that everything is happening at once. People who lack the time to think will make mistakes; set their deadlines for them. During negotiations, suddenly press vehemently for a decision thus upsetting your opponent’s timing and patience.

The “Deadline Strategy” is a very powerful tool. Close off the vistas of indecision and force people to make up their damn mind or get to the point. Never let people make you play on their excruciating terms. Never give them time.

Remember: The best way to alter our perception of time is often to slow down the pace by creating suspense. Going slower, moving slower, telling a story slower, makes what you are doing more interesting. The audience, people yield to your pace, become entranced.

Waiting for the Right Moment to Act

You can play all you want the game of power and success with the utmost artistry, waiting patiently for the right moment to act, putting your competitors off their form by messing with their timing, but it will not mean a thing unless you know how to finish, how to close. Patience is worthless unless combined with a willingness to fall ruthlessly on your rivals and opponents at the right moment. You can wait as long as necessary for the conclusion to come, but when it comes, it must come quickly. Use speed to paralyze your rivals and opponents, cover up any mistakes you might make, and impress people with your aura of authority and finality.

There is never a good reason to allow the slightest hitch in your endgame. Your mastery of timing can really only be judged by how you work with end time, how you quickly change the pace and bring things to a swift and definitive conclusion.

JMD

Owner of Bunkumless.com and King Global Earth and Environmental Sciences Corporation, JMD, a former attorney, is a Columnist for The Futurist Daily News and editor of the Social and Political Blog JMDlive.com  Follow JMD @ jmdlive

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Act like a king

06 Friday Jan 2017

Posted by JMD Live Online Business Consulting in General

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Act like a king, Set up your own price, The Strategy of the Crown

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Act like a king to be treated like one, be royal in your own fashion

The way you carry yourself often determine how you are treated: In the long run, appearing vulgar or common will make people disrespect you. By acting regally and confident of your powers, you make yourself seem destined to wear a crown. Whatever you do, be royal in your own fashion: Act like a king to be treated like one.

Never lose your self-respect, nor be too familiar with yourself when you are alone. Let your integrity itself be your own standard of rectitude, and be more indebted to the severity of your own judgement of your own judgement of yourself than to all external precepts. Desist from unseemly conduct, rather out of respect for your own virtue than for the structures of external authority. Come to hold yourself in awe.

Never show doubt, never lose your dignity beneath the crown, or it will not fit. It will seem to be destined for one more worthy. Do not wait for a coronation; the greatest emperors crown themselves.

Everyone should be royal after his own fashion. Let your actions, even though they are not those of a king, be, in their own sphere, worthy of one. Be sublime in your deeds, lofty in your thoughts; and in all your doings show that you deserve to be a king.

Be royal in your own fashion

Today, even though we tend toward a world without kings and queens, without omnipotent rulers, the dynamics of power, since the beginning of humanity, never changed. Powerful people may be tempted to affect a common-man aura, trying to create the illusion that they and their subjects or underlings are basically the same, but the people whom this false gesture is intended to impress will quickly see through it. They understand that they are not being given more power, that it only appears as if they shared in the powerful person’s fate.

The only kind of common touch that works is the kind where the powerful shares the values and goals with the common people while remaining a patrician at heart and never pretending to erase his distance from the crowd. Leaders who try to dissolve that distance through a false chumminess gradually lose the ability to inspire loyalty, fear, or love. Instead, they elicit contempt. They end up uninspiring and vanishing in the night, as if they were never there.

Know how to sell yourself

In re-inventing yourself, always act as if you are descending from royal stock. If necessary, create the myth of your noble background. Fabricate a great story and learn to say it well. By asking for the moon, you will instantly raise your own status. Even though you know almost nothing about what you are preaching or selling, even though you have no qualifications for the journey you propose, and your petitions include no details as to how you will accomplish your plans, just vague promises, if you show and display enough boldness, nobody will ever question your background or credentials and the legitimacy of your requests or propositions.

Never back down

If you have to, bullshit your way to the end. The key in re-inventing and re-creating yourself is to know how to sell one self and to stick to the art. Understand this: It is within your power to set your own price. How you carry yourself reflects what you think of yourself. If you ask for little, shuffle your feet and lower your head, people will assume this reflects your character. Present buoyancy, confidence, nobility, self-assurance, and the feeling that you are worthy to wear a crown, and people will respect and admire you.

The Strategy of the Crown

As children, we all start our lives with great exuberance, expecting and demanding everything from the world. But as we grow older, the rebuffs and failures we experience set up boundaries that only get firmer with time. Coming to expect less from the world, we accept limitations that are really self-imposed. We start to bow and scape and apologize for even the simplest of requests. The solution to such a shrinking of horizons is to deliberately force ourselves in the opposite direction, to downplay the failures and ignore the limitations, to make ourselves demand and expect as much as the child.

The “Strategy of the Crown” is based on a simple chain of cause and effect: If we believe we are destined for great things, our belief will radiate outward, just as a crown creates an aura around a king. This outward radiance will infect the people around us, who will think we must have reasons to feel so confident. People who wear crowns seems to feel no inner sense of the limits to what they can ask for or what they can accomplish. This too radiates outward. Limits and boundaries disappear.

Use the Strategy of the Crown and you will be surprised how often it bears fruits. Take as an example those happy children who ask for whatever they want, and get it. Their high expectations are their charm. Adults enjoy granting their wishes. Throughout history, people of undistinguished birth, people like Moses, Jesus, Columbus, Beethoven, Disraeli, Jobs, Zuckerberg, J.K Rowling, believing so firmly in in their own greatness that it became a self-fulfilling prophecy.

The trick is simple: Be overcome by your self-belief. Even while you know you are practicing a kind of deception on yourself, act like a king. You are likely to be treated like one.

The crown may separate you from other people, but it is up to you to make that separation real: You have to act differently, demonstrating your distance from those around you. One way to emphasize your difference is to always act with dignity, no matter the circumstance.

Regal bearing is not arrogance

Regal bearing should not be confused with arrogance. Arrogance may seem the king’s entitlement, but in fact it betrays insecurity. It is the very opposite of a royal demeanor. On the other hand, grace under fire, patience, calm and self-assurance always fascinate. Dignity, in fact is invariably the mask to assume under difficult circumstances: It has if nothing can affect you, and you have all the time in the world to respond. This is an extremely powerful pose.

To reinforce the inner psychological tricks involved in projecting a royal demeanor, there are outward strategies to help you create the effect. First, the Bold Strategy: Always make a bold demand. Set your price high and never waver. Second, in a dignified way, always go after the highest person in the building. This immediately puts you in the same plane as the person or the executive you are challenging or attacking. This is the David and Goliath Strategy: By choosing a great opponent, you create the appearance of greatness.

Third, give a gift of some sort to those above you. This is the strategy of those of you who have a patron: By giving your patron a gift, you are essentially saying that the two of you are equal. It is the old con game of giving so you can take. Accepting the gift creates a kind of equality between your patron and yourself. The Gift Strategy is subtle and brilliant because you do not beg: You ask for help in a dignified way that implies equality between two people, one of whom just happens to have more money.

It is up to you to set your own price

Understand and remember: It is always up to you to set your own price. Ask for less and that is just what you will get. Ask for more, however, and you send a signal that you are worth a king’s ransom. Even those who turn you down respect you for your confidence, and that respect will eventually pay off in ways you cannot imagine.

The idea behind the assumption of regal confidence is to set yourself apart from other people, but be careful: If you take this too far, this may well be your undoing. Never make the mistake of thinking that you elevate yourself by humiliating people. Also, it is never a good idea to loom too high above the crowd, you make an easy target. And there are also times when an aristocratic pose is eminently dangerous. Understand this: What you want to do is to radiate confidence, not arrogance or disdain.

Finally, it is true that you can sometimes find some power through affecting a kind of earthy vulgarity, which will prove amusing by its extremeness. But to the extent that you win this game by going beyond the limits, separating yourself from other people by appearing even more vulgar than they are, the game is dangerous: There will always be people more vulgar than you, and you will easily be replaced the following season by someone younger and worse.

Again, remember: What you want to do is to radiate confidence, not arrogance or disdain.

JMD

Owner of Bunkumless.com and King Global Earth and Environmental Sciences Corporation, JMD, a former attorney, is a Columnist for The Futurist Daily News and editor of the Social and Political Blog JMDlive.com  Follow JMD @ jmdlive

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Conceal your intentions

06 Friday Jan 2017

Posted by JMD Live Online Business Consulting in General

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Concealing your intentions, Red herrings, Trowing people pf the scent

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 Master the art of concealing your intentions and you will always have the upper hand

While re-creating yourself, reinventing yourself, if at any point in the deception you practice people have the slightest suspicion as to your intentions, all is lost. Do not give anyone the chance to sense what you are really up to.

Throw people off the scent

Throw people of the scent by dragging red herrings across the path. Use false sincerity, send ambiguous signals, set up misleading objects of desire. Everything in deception depends on suggestion. You cannot announce your intentions or reveal them directly in words. Instead, you must throw your targets off scent. To surrender to your guidance, they must be appropriately confused. You have to scramble your signals, appear interested in another project or venture, then hint at being interested at the actual target, then feign indifference, on and on. Such patterns not only confuse, they excite.

Most people are open books. They say what they feel, blurt out their opinions at every opportunity, and constantly reveal their plans and intentions. They believe that by being open and honest they are winning people’s hearts and showing their good nature. Believe me, they are greatly deluded. Honesty is actually, as I soon learned it in life, a blunt instrument which bloodies more than it cuts. Most of the time, your honesty is likely to offend people; it is much more prudent to tailor your words, telling people what they want to hear rather than the coarse and ugly truth of what you feel or think, and that they want or prefer to ignore. More important, by being unabashedly open, you make yourself so predictable and familiar that it is almost impossible to respect or fear you, and power will not accrue to a person who cannot inspire such emotions.

If you yearn for power, quickly lay honesty aside, and train yourself in the art of concealing your intentions. Master the art and you will always have the upper hand. Basic to an ability to conceal one’s intention is a simple truth about human nature: Our first instinct is to always trust appearances. We cannot go around doubting the reality of what we see and ear. This makes it relatively easy to conceal one’s intention. Simply dangle an object you seem to desire, a goal you seem to aim for, in front of people’s eye and they will take the appearance for reality. Once their eyes focus on the decoy, they will fail to notice what you are really up to. In deception, set up conflicting signals, such as desire and indifference, and you not only throw them off the scent, you inflame their desire to possess you.

A tactic that is often effective is setting up a red herring that is to appear to support an idea or cause that is actually contrary to your own sentiments. Most people will believe you have experienced a change of heart, since it is so unusual to play so lightly with something as emotional as one’s opinions and values. The same applies for any decoyed object of desire: seem to want something in which you are actually not at all interested and your enemies and targets will be thrown off the scent, making all kinds of errors in their calculations.

Use this tactic in the following manner: Hide your intentions not by closing up, but by talking endlessly about your desires and goals, just not your real ones. You will kill three birds with one stone: You appear friendly, open and trusting; you conceal your intentions; and you send your rivals on time-consuming wild-goose chases.

Another powerful tool of throwing people off the scent is false sincerity. People easily mistake sincerity for honesty. Their first instinct is to trust appearances, and since they value honesty and want to believe in the honesty of those around them, they will rarely doubt you or see through your act. Seeming to believe what you say gives your words great weight. However, it is important not to go too far in this area. Sincerity is a tricky tool: Appear over passionate and you raise suspicions; be measured and believable.

To make your false sincerity an effective weapon in concealing your intentions, espouse a belief in honesty and forthrightness as important social values. Do it as publicly as possible. Emphasize your position by occasionally divulging some heartfelt thought, one that is actually meaningless or irrelevant to your final goal, of course. This feigned confidence would then elicit a real confidence on the other’s person part.

The best deceivers do everything they can to cloak their roguish qualities. They cultivate an air of honesty in one area to disguise their dishonesty in others. Honesty is merely another decoy in their arsenal of weapons.

Use smoke screens to disguise your actions

The familiar, inconspicuous front is the perfect smoke screen. Approach your mark with an idea that seems ordinary enough, a business deal, financial intrigue. Your mark’s mind is distracted, his or her suspicions allayed. That is when you gently guide your mark onto the second path, the slippery slope down which he or she slides helplessly into your trap.

The paranoid and wary are often the easiest to deceive. Win their trust in one area and you have a smoke screen that blinds their view in another, letting you creep up and level them with a devastating blow. A helpful or apparently honest gesture, or one that implies the other person’s superiority, these are perfect diversionary devices. Properly set up, the smoke screen is a weapon of great power.

If you believe that deceivers are colorful folks who mislead with elaborate lies and tall tales, you are greatly mistaken. The best deceivers utilize a bland an inconspicuous front that calls no attention to themselves. They know that extravagant words and gestures immediately raise suspicion. Instead, they envelop their mark in the familiar, the banal, the harmless. Once you have lulled your marks’ attention with the familiar, they will not notice the deception perpetrated behind their backs. People can only focus on one thing at the time. The grayer and more uniform the smoke in your smoke screen, the better it conceals your intentions.

The simplest form of smoke screen is the facial expression. Behind a bland, unreadable exterior, all sorts of mayhem can be planned, without detection.

One of the most effective smoke screens is the noble gesture. People want to believe apparently noble gestures are genuine. They rarely notice how deceptive these gestures can be.

Another effective smoke screen is the pattern, the establishment of a series of actions that seduce the victim into believing you will continue in the same way. The pattern is powerful in that it deceives the other person into expecting the opposite of what you are really doing.

Another psychological weakness on which to construct a smoke screen is the tendency to mistake appearances for reality, the feeling that if someone seems to belong to your group, their belonging must be real. This habit makes a seamless blend a very effective front. The trick is simple: You simply blend in with those around you.

Conceal your purpose and hide your progress; win the victory before you declare the war.

One last word

No smoke screen, red herring, false sincerity, or any other diversionary device will succeed in concealing your intentions if you already have an established reputation for deception. And as you get older and achieve success, it often becomes increasingly difficult to disguise your always possible cunning. Everyone knows you practice deception; persist in playing naive and you run the risk of seeming the rankest hypocrite, which will severely limit your room to maneuver. In such cases, it is better to own up to appear the honest rogue, or, better, the repentant rogue. Not only will you be admired for your frankness, but most wonderful and strange of all, you will be able to continue your stratagems.

Finally, although it is wiser to divert attention from your purposes by presenting a bland, familiar exterior, there are times when the colorful, conspicuous gesture is the right diversionary tactic.

Spectacle and entertainment, clearly, are excellent devices to conceal your intentions, but they cannot be used indefinitely. Powerful people with bland exteriors, on the other hand, can practice their deceptions throughout their lifetimes. Their act never wears thin, and rarely causes suspicion. The colorful smoke screen should be used cautiously, then, and only when the occasion is right.

JMD

Owner of Bunkumless.com and King Global Earth and Environmental Sciences Corporation, JMD, a former attorney, is a Columnist for The Futurist Daily News and editor of the Social and Political Blog JMDlive.com  Follow JMD @ jmdlive

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